If you can find been one immutable rule throughout American television history, it's been community information. Virtually from The instant the station first signed on air, they began carrying community news where by sports often performed An important function. A lack of reliable programming resources in these early many years led a lot of stations to show to sports to fill their broadcasting schedules. Ny's WNBT television signed on to broadcast in July 1941, and its initially broadcast was a professional baseball sport ("NBC Historical past", 2003). When producing local newscasts to fit their audience, these stations generally involved sporting activities and temperature. For instance, in 1961 WKMG started out its 1st entire-time information Section in Orlando. Newscasts involve Frank Vaught's sporting activities experiences ("The history of," 2003).

Sports have held a dominant position in local information broadcasting for several years, but recent industry trends have called into question this posture. Segmented audiences, switching demographics, and declining information profitability have pressured the station to reexamine its regional sports activities segment. “Sports is amongst the final areas of Television set wherever persons do factors how they generally have,” claims television govt Elliott Wiser. “(Now) a different technique is required” (Deggans, 2000).

Issue for Local Television set News

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Venture for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 two/three가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 76%로 증가했습니다. 2001년 nine월 테러 이후에도 지역 뉴스 시청률은 7% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and Television Information Director’s Association(“Changing channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). Television set 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 4~5개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Challenge for Neighborhood TV Athletics

None of this is Great news to the local tv sports sector, and that is more and more less than scrutiny from station execs. Even with its conventional existence inside area newscasts, sports activities have extensive been regarded a "tuning" factor. In line with a study through the Radio and tv News Directors Basis, only 31% of viewers stated they ended up 'extremely intrigued' in sporting activities and 32% had been 'rather interested' ("Journalism and Ethics", 1998). This compares to 72% who expressed fascination in the climate. "Sporting activities are incredibly polarizing." reported television news specialist Brent Magid. “The bulk can accept, depart, or despise” (Greppi, 2002).

Scientific tests have shown that Ladies are significantly fewer thinking about athletics than Adult men (Gantz and Wenner, 1991; Perse, 1992), and many stations have acted accordingly. In 2000, Tampa's WTSP dropped the sport from its early evening newscasts. In line with station information director Jim Church, "Telling a Tale when not a soul is listening isn't an excellent utilization of air time" (Deggans, 2000).

Some stations have eradicated the Activity, while some have minimized their allotted time. Based on the day in the week (weekends have far more athletics time), athletics segments have ordinarily been given between a few and 5 minutes of area information protection. Given that range is all the way down to a couple of moment. In 2002, Pittsburgh's KDKA Minimize enough time for athletics by just 3 as well as a fifty percent minutes for three hours of news. Others in the business have implemented new approaches, such as sports tales that concentration additional on persons than scores or cater to your wider news viewers. "What we are seeking to do now's handle sports activities as news," suggests KDKA news director Al Blinke. “We want to do something further than athletics” (Finder, 2002).

Discussion

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 TV 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 스포츠중계 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Changes in community athletics might be a mirrored image on the great upheaval taking place through broadcast news. If your sports activities sector is now not Risk-free, what about other information elements? CBS Team News Vice chairman Joel Cheatwood (Trigoboff, 2002) said, “[All this] forces us to reexamine the [information] design.”

On a far more quick amount, adjustments during the regional sporting activities sector immediately affect 1000s of aspiring sportscasters. Stations that are minimizing their determination to sports activities also are decreasing their athletics workforce concentrations, which impacts the job current market. Another news director claimed, "[Sports on newscasts] is dying." “We went from two total-time sportsmen to at least one full-time, a single in command of the information three days weekly, and it absolutely was a fight to stay there.”

Equally significant, changes in the way in which athletics are offered are forcing sporting activities broadcasters to learn new strategies. Not can sportscasters center on scoring. They may have to make the presentation much more participating for regular enthusiasts. This is often also crucial for journalism universities across the nation, which really need to doc what stations want in the sports sector and update their coaching curricula.

Will these adjustments perform or persist? Sports activities journalist Chuck Finder (2002) commented about the adjust in KDKA, “Permit’s reserve ultimate judgment right up until September, if the Steelers, higher education, and high school football seasons start in earnest. Then the station will likely be . There is certainly an error in clock management.”